WHO IT'S FOR
You've got a business to run. The software should run itself.
You know your business better than any consultant ever will — what you haven't had is time to build its tools. If any of these sound familiar, we should talk:
- You're tired of duct-taping spreadsheets and manual steps together.
- Your website is out of date, or quietly working against you.
- An agency quoted you enterprise prices for a small-business need.
- You want one reliable person, not a revolving team.
WHAT I OFFER
Three areas I specialize in.
I have deep experience in these areas, but my real job is making them make sense for you and building only what fits you, your business, and how you already work.
Turn visitors into customers
Web
More than a good-looking site. I build the booking, dashboards, and portals that actually run your business, all fast and built for a phone.
Get hours back every week
Automations
My favorite secret weapon: taking the tools you already use and integrating them so they do far more than they do alone. Data moves itself, follow-ups go out, and the busywork quietly disappears.
The judgment work, handled
AI
It's all anyone's talking about, and you want in, but on your terms. I help you use AI in a way that feels like a superpower without gambling your brand, your clients, or your business to get there.
HOW IT WORKS
What working together actually looks like.
-
Discovery call
We talk about what's top of mind — the problems costing you time and money right now. -
Design meeting
We talk solutions. I bring options; you pick what fits how you actually work. -
Proposal & pricing
You'll know what it costs before I start building — a clear scope, a real number, and the reasoning behind both. You decide with the full picture. -
Development
Built in short cycles and shown to you working the whole way — not a slideshow, the real thing. You react, I adjust, we repeat until it does the job right. -
Support mode
It's live and earning its keep. Need a change? You've got a person, not a ticket queue.
And every conversation along the way carries a standing question: is there a new way I can make your life easier?
WHAT THAT LOOKS LIKE
If you do it by hand every week, it can probably do itself.
The highest-value, least-glamorous work I do — quietly saving you time and money. A few real examples:
Tell me the thing you dread doing every week. That's usually the first one to solve.
WHY TRUST ME WITH IT
I build solutions people rely on.
My career has been building things people depend on every day — from a chat-safety system protecting players in a live online game, to design systems used by international brands. I bring that same care to a five-page website or a one-off automation: built properly, tested rigorously, and ready for anything. And none of it is a black box: you'll understand what we've built together, and how it'll make running your business that much easier.
Previously built software at EA · Unity · lululemon · thatgamecompany.
WHO YOU'D WORK WITH
Hi, I'm Joel.
I'm a developer and designer who likes making complicated things feel simple. I've built for big companies and small ones, and the hard part is rarely the code — it's understanding what someone actually needs and getting it done without drama.
Away from the keyboard I'm usually solving some other kind of puzzle — I play a stack of string instruments, and I make digital and CNC art. Same instinct, different medium: I like figuring out how things work and building something good with it. That's the enthusiasm you get on your project, too.
FOR AGENCIES
Need reliable overflow dev?
An extra pair of experienced hands — React, TypeScript, Next.js, and the messy integration and API work most people would rather not touch. Dependable, low-drama, and easy to brief.
GET IN TOUCH
Have something in mind?
Tell me what you're trying to do. If there's a solution that saves you time or money, I'll tell you what it'd take. If there isn't, I'll tell you that too.